Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.
Search engines are incredibly popular advertising platforms. They allow you to display ads that are relevant to what users are searching for.
In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”
Google search engines is the most used search engines, consequently google advertisements happens to be most effective and traffic generating. The advertisers place their ads on google sponsored websites and relevant keywords are typed by the users, google promotes those ads on SERP. These ads are clicked by the visitors who are then redirected to your websites. This way paying a certain amount of money for ad placement to search engines, a massive traffic can be generated yielding more buy leads.
If PPC is strategically planned with well-organized SEO, keywords, and PPC campaigns, google promotes such websites and charges less for ad placements which result in higher profits.
Account Setup – Our first step is to create and set up an account to run a PPC campaign.
Keyword Research – The cornerstone of any successful PPC campaign is keyword research – choosing the best keywords to bid on that are most likely to result in clicks and conversions.
Create Landing Pages – We create beautiful and user-friendly landing pages relevant to your brand or product, specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email or ads from Google.
Creating Ad Copy – Our PPC services also include creating a compelling paid-search ad copy that instantly engages your audience and entices them to click. The ad creative focuses on targeted keywords and interesting content with Call-to-Action to maximize clicks and conversions.
Campaign Management – We are experts in PPC and Google AdWords campaign optimization, ensuring you a lower Cost Per Acquisition with more leads and sales. We do this through in-depth competitor and keyword research, split testing the PPC ads, enhancing campaign configuration, and monitoring conversions to drive increased sales.