Search Engine Optimization is an important part of Digital Marketing Strategies,it helps to optimize your webpages and improve the performance of your website, SEO improves the visibility of your website in Search Engine Result Pages(SERPs) by using particular keywords.
On-page SEO is a practice to optimize your webpages and improve your site’s performance, which helps to improve the search engine rankings of your website.
Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs).
At a high level, improving the “off-page SEO” of a website involves improving search engine and user perception of a site’s quality. This happens by getting links from other sites (especially those that are reputable and trustworthy themselves), mentions of your brand, shares of your content, and “votes of confidence” from sources outside of your own website.
If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. Even now, when you’re not actively getting visitors in your building, you’re still targeting an audience that is located in the same geographical area as you are. So you need to optimize for that area! This is what we call “local SEO.”
Local SEO is used to promote business in the local area and it has specific and targeted customers belonging to a specified location. To promote business locally one should have complete knowledge about the local marketing trends, common interests of people, financial tendency, and local competitors etc.
We have a team of Local SEO experts who analyze the various aspects of the local market and its population. After SEO audits and market analysis of a website, a keyword research report is generated. Local optimizations on the website and webmasters are made as per the keyword research report.