Adwords Keyword planner is an alternative to Search Engine Optimization and a useful Ad word research tool which combines both Google keyword tool, Ad word traffic estimators and helps users in managing campaigns and ad groups.
Adword keywords can be used for multiple digital services like SEO, PPC, and other marketing campaigns. Let’s have a look at them
For instance, the Keyword planner generates a detailed estimate for your ad position, clicks, impressions, and the costs shown below is the bid amount of $50 and a daily budget of $1500
Post this you will be able to add keywords in the planner in the category of Broad Match, Phrase Match, exact match to generate conversions for your web page.
Long-tailed keywords form one of the most important parts of Search Engine Optimization. Its uses have become a new trend for large business organizations as well as marketers. These keywords are considered to be longer than three words. e.g. Exhibition museums in Austria. Search results in such type of keywords are more effective in Search Engine Optimization. Some of the importance of using Long Tailed Keywords are:-
Google has updated its Keyword planner in Google Adwords account, it will reflect once you log in to your Keyword Planner. It has been added to Google Ads UI with some old features. You have an option to add 10 seed keywords when you go for “Find New Keywords”.
Grouped Ideas – Grouped keywords under “Grouped Ideas” option. Add all or some keywords in a grouped idea.
Monthly search statistics – on the “Avg. monthly searches” bar, monitor individual keyword to see the monthly trend bar chart and gives you more details in terms of search volume and monthly breakdown.
Make changes in Existing Campaign – Save new keyword to plan, as well as the existing campaign in the form of Add to plan” or “Add to an existing campaign. Select an ad group if you wish to add a keyword in the existing campaign.
Competition monitoring - Google gives its user an option to monitor worldwide advertisers bidding on similar keywords relative to all keywords across Google. Similarly get to know the rate of competition as low, medium or high.
Budget Suggestions – Adding keyword to a plan also provides you with a suggested daily budget from Google as it will make sure that the campaign budget is not limited on any particular date.