Increase audience retention – Great content is an important asset. It has the ability to create a positive experience for your potential customers and compel them to come back for more.

Better social media traction – Quality content can help your business gain traction on social media.

Establish trust with your audience – When you create value without taking anything in return, your audience is more likely to trust your advice and recommendations.

Generate leads – Content marketing can also generate leads. When your audience views your content, they’re more likely to be interested in purchasing from you in the future.